Ad Wars - Perk Vs Munch

Advertising wars are not new in India. The during the peaks of Indian Cola Wars both the major players have tried mocked at each other through their brands, spoiling million dollar campaigns. Two major brands in the health drinks category have also tried slander campaign against each other a couple of years back. 
Recently, Cadbury Perk came out with a sly ad targeting Nestlé Munch where it ridiculed Munch for being a lighter chocolate with less wafer layers. The hilarious ad tells the story of two brothers and their dad. Monu leaves a letter for his father, citing his unhappiness over receiving an inferior chocolate (Nestlé Munch) while Sonu received Cadbury Perk from his dad.
Yesterday, Nestlé decided to serve a punch (Munch ka Punch to be precise) to Cadbury by re-imagining the same advertisement. But this time it’s Sonu who lets his father know of his unhappiness about receiving a heavy Perk (which is not tasty enough). The ad serves an array of blows like, “Chocolate hum taste ke liye khate hai, weight ke liye nahi”, “Use the heavy chocolate as a paperweight” etc. LOL.
 Now that the ad wars have officially started between Nestlé and Cadbury, we shall wait and watch if Cadbury comes out with a response shortly.