Blog: 10 Commandments of Content
Brands have to think like editors and act as publishers. Lose the campaign mentality. Putting a story in the marketplace is not the end, it’s the beginning. Consumers want a role. They want to be advocates for the brands and products they choose. Branded content can deliver on the promise of a two-way conversation and deeper relationship that can turn customers into loyalists, and evangelists. Make sure your content can be discovered, shared and shaped. Acting at the speed of social requires a new creative mindset that understands how to create experiences that are social by design and can move rapidly from idea to execution. Stay close to the data and refine, optimize, and retarget your efforts along the way. If you’re unsure what this means, Google “Oreo Daily Twist.”
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Inno Garage is a diversified consulting group catering the startegy requirements of best companies around the world.