Outside-In Innovation

Unleashing the Power of  Outside-In Innovation
Whether it is finding new avenues for growth, developing a company's innovation capability, creating an innovative activation plan for a new product concept, or creating a breakthrough service experience, we pursue all efforts using our proven DIG model - Demand-first Innovation and Growth - a practical and repeatable process to see opportunities from the outside-in perspective.

Key questions we help answer:

  • How to identify new opportunities for game-changing innovation and growth?
  • How to capture the demand opportunities and build a powerful innovation playbook?
  • How to make innovation a repeatable and systemic process in an organization?
  • How to create an innovation culture?

Insight Generation
We unlock growth opportunities by deeply understanding customers’ or consumers’ ecosystem of needs, wants, and behaviors, the underlying motivations and drivers, as well as frustrations and unmet needs, subconscious thoughts, emotions and attitudes toward the moments/situations or contexts of “consumption” or “use.”

Innovation Processes
We develop, enhance and implement world-class innovation processes that deliver results. Our processes begin with the framing of demand and/or market opportunities and with identifying white spaces. They result in the commercialization of market-ready innovation concepts.

New Product Development
We support every stage of the new product development process. An important area of expertise is our ideation and innovation mash-up which is offered jointly with our Fifth Season business unit.

Business Models
Business model innovation is an offering at the heart of our approach to innovation. Our process, the DIG or demand-first innovation and growth model, relies on and is complemented by our proprietary catalog of market-proven business models to accelerate growth and profits.