Brand First Try: Couple

A brands is ultimately what the customer says it is.  With that in mind, we are going to be posting some blogs on our own first impressions of new brands we've found.  A few things to keep in mind:

I have not visited this brand's website, nor have I done any research of any kind
I'm going only on my own impressions of how I came upon it and my own experience of trying it out. Today I'll be sharing my thoughts on a new app I downloaded called "Couple".

How did you find the couple app?
I caught a co-worker who refuses to ever engage in social media on what appeared to be some of social media app on his phone, so I had to find out more.

What is the first word that comes to mind when you think of Couple?
Private

How would you explain Couple in one sentence?
The social network for me and my wife.

What is the value Couple gives you at the end of the day?
The fun of social networking in the privacy of a relationship.

Who is Couple's competition?
No direct competition for "social networks for 2″, but probably more of the normal social apps like facebook and instagram, for couples who don't miss the privacy.  Also, simple text messaging between couples would be a competitor.

Would you recommend this app to a friend?
I would and have.  Still unsure if it'll last for me as a daily app (though the shared shopping list just may be keep me coming back); time will tell.  But so far, so good.